Dr. Laura Press Releases

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DR. LAURA SCHLESSINGER AND EXERCISETV PARTNER TOGETHER TO LAUNCH “DR. LAURA’S GETTIN’ FIT! WITH JASON BAKER”

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NEW YORK, March 16, 2009 – Take On the Day’s Dr. Laura Schlessinger, the #1 most-listened-to female talk show host in America, has partnered up with ExerciseTV,  a leading video on-demand television network dedicated to providing consumers premier fitness programming, to produce her first ever workout series, “Dr. Laura’s Gettin’ Fit! With Jason Baker.”

“Dr. Laura’s Gettin’ Fit! With Jason Baker” is a series of 15 fitness and lifestyle workouts, each 3-5 minutes in length, demonstrated by Dr. Laura Schlessinger and her trainer Jason Baker, targeted towards women of all ages.  Workouts like Dare to Take the Stairs, Handbag Posture and Shower Stretches help women combat life’s everyday challenges with strength training moves for specific muscles, injury-preventing exercises and easy to incorporate de-stressing techniques.  All workouts reflect Dr. Laura’s philosophy for maintaining an optimal weight and staying fit: “Eat Less, Move More.”

The workouts will be available on-demand on March 16, 2009, and consumers can download and own all 15 workouts for $9.99 at ExerciseTV: www.exercisetv.tv/drlaura.  “These videos will help you get more fit, avoid injuries during workouts and everyday living, and laugh yourself silly.  I’m excited to be partnering with ExerciseTV and be able to offer a simple approach for daily movements that we sometimes take for granted,” says Dr. Laura Schlessinger.

ExerciseTV is about bringing new and innovative ways to stay active and make people feel great about themselves in their everyday lives,” says Jake Steinfeld, Founder of ExerciseTV. “Dr. Laura, with her ‘eat less, move more’ philosophy, has created terrific new workouts for women that fit perfectly into our programming. We’re excited to welcome her into the ExerciseTV family!”

With a broadcast career spanning more than 30 years, Dr. Laura continues to dispense her no-nonsense advice to millions of listeners each week on more than 250 radio stations nationwide.  She is the author of 11 New York Times best-selling books, and star of a successful one woman show, In My Never To Be Humble Opinion, which toured the country from 2005-2008.

About The Dr. Laura Program/Take On The Day, LLC

Take On The Day is an independent radio syndication and theatrical company owned by Dr. Laura Schlessinger and Geoff Rich that produces and distributes The Dr. Laura Program. The program has more than 8.5 million weekly listeners in 40 countries around the globe. Visit www.DrLaura.com for more information.

About ExerciseTV

ExerciseTV is the premier provider of workouts and exercise plans anywhere, anytime. The free video-on-demand (VOD) television service is currently available in more than 32 million homes in the United States via Comcast, Time Warner Cable, Cox Communications, Bresnan Communications and Verizon FIOS. Online, www.exercisetv.tv is the premiere fitness destination with over 1,000 video workouts, plans and fitness resources to choose from. ExerciseTV was founded by Jake Steinfeld of “Body by Jake,” and developed by Comcast Corporation (Nasdaq: CMCSA, CMCSK), the nation’s leading provider of cable, entertainment and communications products and services. ExerciseTV is managed by Comcast, with New Balance Athletic Shoe, Inc., and Time Warner Cable acting as additional equity partners. For more information, please visit www.exercisetv.tv

About Jason Baker

Jason A. Baker is a fitness expert and founder of Fitness 805, a local health and fitness resource company servicing Santa Barbara County.  He currently holds certifications through the National Academy of Sports Medicine (NASM).

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For Take On The Day/Dr. Laura Schlessinger

Cecilia Cardenas

212-239-2988 ext. 309

ccardenas@totdradio.com

For ExerciseTV

Laura Ackerman

(323) 965-0852 ext. 150

lackermann@muchandhousepr.com

Written by Cecilia Cardenas

March 16th, 2009 at 4:12 pm

DR. LAURA SCHLESSINGER ANSWERS THE CALL, LAUNCHES “THE DR. LAURA CHANNEL” ON YOUTUBE

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FOR IMMEDIATE RELEASE

DR. LAURA SCHLESSINGER ANSWERS THE CALL, LAUNCHES “THE DR. LAURA CHANNEL” ON YOUTUBE

 

New Channel features exclusive, behind-the-scenes footage, video blogs,

and answers to listeners’ questions, never before seen or heard

 

NEW YORK, September 23, 2008 – Take On the Day, LLC, today announced the launch of The Dr. Laura Channel on YouTube™ (www.youtube.com/drlaura), the new digital home for the #1 most-listened-to female talk show host in America and the third most-listened-to talk show host in the country (Source: Talkers Magazine), Dr. Laura Schlessinger.

 

The Dr. Laura Channel will feature fresh video content posted weekly by the popular air personality, including video blogs not seen anywhere else, answers to listeners’ questions, and occasionally, behind-the-scenes footage shot by Dr. Laura herself.

 

Geoff Rich, President of Take On The Day, the production company co-owned by Dr. Laura and Mr. Rich, said: “This is a great opportunity for Dr. Laura to reach many more people than those who listen to her radio program every day. Dr. Laura already writes a newspaper column, streams her radio show and does podcasts. We’re excited to be partnering with the leading video website to help Dr. Laura’s fans and interested followers find exclusive, fresh content every week. We look forward to creating more interactive opportunities for visitors to The Dr Laura Channel on YouTube.”

 

With a broadcast career spanning more than 30 years, Dr. Laura continues to dispense her no-nonsense advice to millions of listeners each week on more than 250 radio stations nationwide. She is the author of 11 New York Times best-selling books, and star of a successful one woman show, In My Never To Be Humble Opinion, currently touring the country.

 

About The Dr. Laura Program/Take On The Day, LLC

Take On The Day LLC is an independent radio syndication and theatrical company owned by Dr. Laura Schlessinger and Geoff Rich. Established in 2005, it produces and distributes The Dr. Laura Program: the internationally acclaimed radio program broadcast Monday through Friday from noon to 3 p.m. PT on more than 250 radio stations, Armed Forces Radio and XM Radio. The program has more than 8.5 million weekly listeners in 40 countries around the globe. Visit www.DrLaura.com for more information.

 

 

Contact: Cecilia Cardenas

Take On The Day

T: 212-239-2988, ext. 309

E: press@drlaura.com

 

 

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